Pre heat oven to 300 degrees. Mix the cake mix, melted butter and one egg until you get a soft cookie dough consistency. I used my electric hand mixer.
Press this mix into a well greased 9x13 baking dish.
Mix the remaining ingredients expect for the food coloring with the electric hand mixer until a smooth consistency. Pour half of the mix over the cake mix in the pan. Try and spread this out as evenly as possible with the back of a spoon.
Now, using a few drops at a time of the food coloring, dye the rest of the cream cheese mixture to the color you want. I used about 9 drops for this pink. Spread this over the top of the white mixture.
Bake for about 45 minutes or until a slightly golden crust is formed on top. Let this cool completely on top of a wire rack. You MUST let this set for at least 4 hours or so. Otherwise the cream cheese mix on top will be all oozey and won't cut into bars just right. TRUST ME.
After they have set, cut into small bars. They are extremely rich, serve with a glass of milk!